News
PRODUCT DIRECTIONS: First Responders
We are three months into sharing our product to the world and in those short months we continue to change the standard and educate first responders across the country to look for the ROTH ID TAG™. STEP 1: WHAT TO LOOK FOR Should the ROTH ID TAG™ have been placed not...
Free Replacement of ROTH ID TAGs Lost In LA Fires
Our hearts go out to everyone impacted by the devastating L.A. fires. We understand the loss and hardship these disasters bring, and we want to do our part to help. If you’ve lost a ROTH ID TAG™ due to the fires, we’re offering a free replacement—please reach out to...
Kids Craft: Christmas Pasta Wreath
Looking for a last-minute gift idea? Homemade crafts make the best presents for Aunts, Uncles, Grandparents, and loved ones! Why we love this craft? Because who doesn't love a homemade present from their favorite kid! Also, most of these materials you will likely...
Kids Craft: Calming Jar
Hey Parents! We're making calming jars today to help reduce stress this holiday season. A calming jar is a great way to teach mindfulness, help children calm their minds, and focus their attention when life gets chaotic. Why we love this craft? This simple jar helps...
IN THE NEWS: The Morning Journal – Ohio Turnpike, Highway Patrol host final Customer Appreciation Event of 2024
Ohio Turnpike, Highway Patrol host final Customer Appreciation Event of 2024 By Larissa Beriswill | lberiswill@morningjournal.com PUBLISHED: November 28, 2024 at 9:30 AM EST The Ohio Turnpike and Infrastructure Commission and Ohio State Highway Patrol hosted...
Kids Craft: Thanksgiving Corn
Hey Parents! Are you looking for a way to keep your child entertained while you are cooking for Thanksgiving? With these simple materials, keep your children entertained while creating a great decoration for your fall feast. Why we love this craft? It is simple and...
Amazon Fulfillment Center Tour
Did you know? The Amazon Fulfillment Center in Charlotte, North Carolina is open to the public for free walking tours. We decided to have a team outing with our CEO and Founder, Lauren, to check out how our personal packages are fulfilled before they reach the...
2024 Grand Giveaway Winners
The ROTH ID TAG team is very excited to celebrate the winners of our first Community Partner Grand Giveaway! We’re committed to giving back to communities and are excited to be able to give away $50,000 worth of ROTH ID TAGS in 2024 through our Community Partners! In...
Kidz In Motion Conference 2024 Review
The 2024 Kidz in Motion Conference was held in Orlando, Florida and did not disappoint! This was our first time attending this international conference centered around child passenger safety and while we were excited, we had no idea what to expect or just how great this event would be.
IN THE NEWS: 13 ABC News Toledo
13 ABC Toledo’s Claire Mitchell sat down with Cindy Hildebrand, co-founder of the Julie Roth Memorial Foundation, and Lauren Crafton, ROTH ID TAG™ CEO and founder talking about the creation of the ROTH ID TAG and how it is a vital tool for first responders.Order...
National Seat Check Saturday 2024
National Child Passenger Safety Week is closed out by National Seat Check Saturday on September 21. Members of the ROTH ID TAG™ team who are certified child passenger safety technicians will be participating at one of the seat check events that will be held across the...
IN THE NEWS: CBS News Pittsburgh
Our CEO and founder, Lauren, stopped by KDKA - CBS Pittsburg where she talked with John Shumay explaining how the ROTH ID TAG™ is a necessity for parents, guardians, and caregivers as it can serve as a critical tool for helping first responders during emergency...
IN THE NEWS: Talk Pittsburgh Appearance
CEO, founder and CPST, Lauren Crafton and her mother, Cindy traveled to Pittsburgh as they appeared on ‘Talk Pittsburg’ Monday afternoon. The mother, daughter duo talked about their beloved daughter and sister, Julie Roth, and how the profound loss inspired them to...
Child Passenger Safety Week 2024
Car crashes are a leading cause of death for children and ROTH ID TAG™ was established to give parents and guardians peace of mind when an emergency happens by "Keeping Families Safe and Connected in Emergency Situations.' ROTH ID TAG™ is joining forces with the U.S....
PODCAST APPEARANCE: Little Bit of Life Podcast
CEO and founder, Lauren Crafton, joined the 'Little Bit of Life Podcast' hosted by Tabitha. Crafton, discusses how her family navigated grief after losing her sister, Julie Roth, in a 47 car pile up in Ohio on December 23, 2022, and worked together to help others in...
COMMUNITY PARTNER SPOTLIGHT: Thomasville Fire Rescue
Thomasville Fire Rescue (TFR), was featured on WCTV-TV speaking about how they are informing and educating the community on the ROTH ID TAG™. In an effort to make the tags easily accessible for the community, TFR is handing out free kits located at Thomasville Fire...
EVENT SPOTLIGHT: Babies & Bumps
Will you be at Babies and Bumps this weekend in Charlotte, North Carolina because we will! Babies & Bumps was designed to support new parents arming them with much-needed information through carefully curated events and valuable resources. Join us on August 11...
NOW AVAILABLE! Window Decal
Now available for purchase is a 3″ x 2″ durable ROTH ID TAG™ decal made of laminated 3M reflective vinyl. Used on the exterior of your vehicle to alert first responders approaching that there is a ROTH ID TAG Emergency Contact Identification System(s) inside.
PRODUCT DIRECTIONS: Parents and Guardians
STEP 1: FILL OUT THE TAG We know that car seats are shared among siblings, the children in the vehicle are not riding with their parent or the car seat is being used in another family vehicles. That is why we have three spaces for you to fill out your emergency...
COMMUNITY PARTNER SPOTLIGHT: Canton Twp Fire Department
We are so grateful to all of our Community Partners and wanted to take a moment to shine a spotlight on one that is really going the extra mile to help us Keep Families Connected in Emergency Situations! ROTH ID TAG™ has joined forces with the Julie Roth Memorial...
IN THE NEWS: ROTH ID TAG™ featured on Fox 8 News Cleveland
Mother’s tragic turnpike death leads to effort to protect other families by: Melissa ReidOriginally posted on Fox8.comPosted: May 9, 2024 / 07:50 PM EDT OHIO (WJW) — It’s been two years since a local mom and her unborn baby died in a devastating pile-up on the Ohio...
Placing the very first two ROTH ID TAG™ on Rory and Ayla Roth’s car seats
Lauren Crafton is joined by Julie’s husband Tony Roth to place the very first two ROTH ID TAG™ on Rory and Ayla Roth’s car seats. Rory and Ayla were in the car with Julie Roth and survived the wreck that took their Mother and unborn sibling’s lives. Order Your ROTH ID...
Podcast Appearance: Best of LKN with Jeff Hamm
Show Notes: Lauren Crafton joins me for this episode to talk about her startup company, Roth ID Tag. Lauren shares the story of Roth ID Tag including the heartbreaking inspiration behind the company. Lauren and her team are on a mission to save lives and bring...
IN THE NEWS: ‘Game changer’ Julie Roth ID tags now available in Huron County
By Maddie (Roche) Anderson, Norwalk Ohio News Staff Originaly posted by the Norwalk Ohio News. Read the full story here. A local family turned tragedy into passion by creating "a game changer" for first responders and children in emergency situations –– and their...
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PARENTS & GUARDIANS:
Get a ROTH ID TAG™ for every child
Don’t wait for an emergency to come up with a game plan. Think ahead and include a ROTH ID TAG™ on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG™ system.
FIRST RESPONDERS:
Look for the ROTH ID TAG™
In the case of an emergency, know where to find the ROTH ID TAG™ on a car seat. When you find the ROTH ID TAG™ pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG™ to the child or person. Join our mailing list for product updates and helpful information.
MEDICAL PROFESSIONALS:
Utilize the ROTH ID TAG™
When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG™ wristband. Join our mailing list for product updates and helpful information.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
& Operated
