News

PRODUCT DIRECTIONS: First Responders

PRODUCT DIRECTIONS: First Responders

We are three months into sharing our product to the world and in those short months we continue to change the standard and educate first responders across the country to look for the ROTH ID TAG™.  STEP 1: WHAT TO LOOK FOR Should the ROTH ID TAG™ have been placed not...

Amazon Fulfillment Center Tour

Amazon Fulfillment Center Tour

Did you know?  The Amazon Fulfillment Center in Charlotte, North Carolina is open to the public for free walking tours.   We decided to have a team outing with our CEO and Founder, Lauren, to check out how our personal packages are fulfilled before they reach the...

Kidz In Motion Conference 2024 Review

Kidz In Motion Conference 2024 Review

The 2024 Kidz in Motion Conference was held in Orlando, Florida and did not disappoint! This was our first time attending this international conference centered around child passenger safety and while we were excited, we had no idea what to expect or just how great this event would be.

IN THE NEWS: 13 ABC News Toledo

IN THE NEWS: 13 ABC News Toledo

13 ABC Toledo’s Claire Mitchell sat down with Cindy Hildebrand, co-founder of the Julie Roth Memorial Foundation, and Lauren Crafton, ROTH ID TAG™ CEO and founder talking about the creation of the ROTH ID TAG and how it is a vital tool for first responders.Order...

National Seat Check Saturday 2024

National Seat Check Saturday 2024

National Child Passenger Safety Week is closed out by National Seat Check Saturday on September 21. Members of the ROTH ID TAG™ team who are certified child passenger safety technicians will be participating at one of the seat check events that will be held across the...

IN THE NEWS: CBS News Pittsburgh

IN THE NEWS: CBS News Pittsburgh

Our CEO and founder, Lauren, stopped by KDKA - CBS Pittsburg where she talked with John Shumay explaining how the  ROTH ID TAG™ is a necessity for parents, guardians, and caregivers as it can serve as a critical tool for helping first responders during emergency...

IN THE NEWS: Talk Pittsburgh Appearance

IN THE NEWS: Talk Pittsburgh Appearance

CEO, founder and CPST, Lauren Crafton and her mother, Cindy traveled to Pittsburgh as they appeared on ‘Talk Pittsburg’ Monday afternoon. The mother, daughter duo talked about their beloved daughter and sister, Julie Roth, and how the profound loss inspired them to...

Child Passenger Safety Week 2024

Child Passenger Safety Week 2024

Car crashes are a leading cause of death for children and ROTH ID TAG™ was established to give parents and guardians peace of mind when an emergency happens by "Keeping Families Safe and Connected in Emergency Situations.' ROTH ID TAG™ is joining forces with the U.S....

PODCAST APPEARANCE: Little Bit of Life Podcast

PODCAST APPEARANCE: Little Bit of Life Podcast

CEO and founder, Lauren Crafton, joined the 'Little Bit of Life Podcast' hosted by Tabitha. Crafton, discusses how her family navigated grief after losing her sister, Julie Roth, in a 47 car pile up in Ohio on December 23, 2022, and worked together to help others in...

EVENT SPOTLIGHT: Babies & Bumps

EVENT SPOTLIGHT: Babies & Bumps

Will you be at Babies and Bumps this weekend in Charlotte, North Carolina because we will!   Babies & Bumps was designed to support new parents arming them with much-needed information through carefully curated events and valuable resources.   Join us on August 11...

NOW AVAILABLE! Window Decal

NOW AVAILABLE! Window Decal

Now available for purchase is a 3″ x 2″ durable ROTH ID TAG™ decal made of laminated 3M reflective vinyl. Used on the exterior of your vehicle to alert first responders approaching that there is a ROTH ID TAG Emergency Contact Identification System(s) inside.

PRODUCT DIRECTIONS: Parents and Guardians

PRODUCT DIRECTIONS: Parents and Guardians

STEP 1: FILL OUT THE TAG We know that car seats are shared among siblings, the children in the vehicle are not riding with their parent or the car seat is being used in another family vehicles. That is why we have three spaces for you to fill out your emergency...

IN THE NEWS: ROTH ID TAG™ featured on Fox 8 News Cleveland

IN THE NEWS: ROTH ID TAG™ featured on Fox 8 News Cleveland

Mother’s tragic turnpike death leads to effort to protect other families by: Melissa ReidOriginally posted on Fox8.comPosted: May 9, 2024 / 07:50 PM EDT OHIO (WJW) — It’s been two years since a local mom and her unborn baby died in a devastating pile-up on the Ohio...

Podcast Appearance: Best of LKN with Jeff Hamm

Podcast Appearance: Best of LKN with Jeff Hamm

Show Notes: Lauren Crafton joins me for this episode to talk about her startup company, Roth ID Tag. Lauren shares the story of Roth ID Tag including the heartbreaking inspiration behind the company.  Lauren and her team are on a mission to save lives and bring...

National Resources (US)

National Resources (US)

This is our ever-growing list of nation-wide resources in the United States:National Center for Missing and Exploited Children National Center for Missing and Exploited Children is the nation’s largest and most influential child protection organization.  We lead the...

Additional Use: Strollers

Additional Use: Strollers

Using the ROTH ID TAG™ on your, or your child's, walker. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID TAG™ can also be used on strollers! Whether your child or...

Additional Use: Walkers

Additional Use: Walkers

Using the ROTH ID TAG™ on your, or your child's, walker. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID™ can also be used on walkers or crutches! Whether your...

Additional Use: Wheelchairs

Additional Use: Wheelchairs

Using the ROTH ID TAG™ on your, or your child's, wheelchair. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID TAG™ can also be used on wheelchairs! Whether your...

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PARENTS & GUARDIANS:

Get a ROTH ID TAG™ for every child

Don’t wait for an emergency to come up with a game plan. Think ahead and include a  ROTH ID TAG™  on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG™ system.

FIRST RESPONDERS:

Look for the ROTH ID TAG™

In the case of an emergency, know where to find the ROTH ID TAG™ on a car seat. When you find the ROTH ID TAG™ pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG™ to the child or person. Join our mailing list for product updates and helpful information.

MEDICAL PROFESSIONALS:

Utilize the ROTH ID TAG™

When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG™ wristband. Join our mailing list for product updates and helpful information.

First Responder Approved

Patent-Pending Design

Made in the United States

Family Owned
& Operated

Portion of All Proceeds Donated