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News
Team Work Makes the Dream Work: 5,000 Beds In 24 Hours
Founder & CEO, Lauren Crafton, joined forces with Sleep in Heavenly Peace (SHP) and Lowe’s Companies, Inc. in Charlotte, North Carolina to help build 5,000 beds in just 24 hours.
3 Ways Community Partners Raise Funds To Purchase Tags For Their Communities
Through our Community Partnership Program, first responder agencies across the country are working to distribute ROTH ID TAGs to families in their area. While our tags are affordable, especially for our partners to purchase in bulk, many departments are getting creative to fund their distribution.
One Year of ROTH ID TAG – Thanks to You
We’re celebrating our first anniversary, and it’s all because of your support. From the bottom of our hearts—thank you.
Baby Registry Breakdown: The Best Places to Register and Why It Matters
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
A Smarter Way to Stay Safe: Using ROTH ID TAGs on Crutches
When you’re recovering from an injury and relying on crutches, safety goes beyond just balance and mobility — it is also about making sure your emergency information is easily accessible. That’s where ROTH ID TAGs come in.
FDIC International 2025 Recap
We’re back from FDIC International 2025, and it was an incredible week of conversations, connections, and meaningful moments with first responders, fire, and EMS professionals from across the country. Held in Indianapolis, Indiana, FDIC is one of the most respected fire service conferences in the world, and we were proud to attend as a vendor representing ROTH ID TAG.
Community Collaboration for Child Safety: ROTH ID TAG™ Event at Wauseon Fire Department
On Saturday, March 29, 2025, the Wauseon Fire Department hosted a collaborative event focused on child passenger safety, featuring the installation of ROTH ID TAGs™ and car seat inspections. Partnering with the Fulton County Health Department and Wauseon Schools’ Pre-K program, the initiative aimed to enhance the safety of preschool families in the Pettisville and Wauseon school districts.
Lifesavers Conference 2025 Recap
We were honored to be a sponsor and vendor at the Lifesavers Conference 2025 in Long Beach, California! As the largest gathering of traffic safety professionals in the United States, the conference provided an incredible platform for collaboration, education, and innovation. Representing ROTH ID TAG, we had the privilege of engaging with attendees passionate about making our roads safer for everyone.
On Track for Safety: ROTH ID TAG™ Partners with Young’s Motorsports
ROTH ID TAG™ is racing into the spotlight as the proud primary sponsor of Young’s Motorsports No. 42 Chevrolet Camaro in the NASCAR Xfinity Series. Driven by the talented Anthony Alfredo, the team is gearing up for the Hard Rock Bet 300 at Homestead-Miami Speedway, marking an exciting partnership that combines speed and safety.
Building Community and Promoting Safety: Highlights from the Mooresville Bike Rodeo
ROTH ID TAG™ had the pleasure of participating in the Mooresville Police Department’s Bike Rodeo at Target on March 15, promoting bicycle safety and connecting with the local community. The event was a fantastic opportunity for families to learn about safe bike riding practices while enjoying a day of fun and education.
Free Replacement of ROTH ID TAGs Lost In LA Fires
Our hearts go out to everyone impacted by the devastating L.A. fires. We understand the loss and hardship these disasters bring, and we want to do our part to help. If you’ve lost a ROTH ID TAG™ due to the fires, we’re offering a free replacement—please reach out to...
Kids Craft: Christmas Pasta Wreath
Looking for a last-minute gift idea? Homemade crafts make the best presents for Aunts, Uncles, Grandparents, and loved ones! Why we love this craft? Because who doesn't love a homemade present from their favorite kid! Also, most of these materials you will likely...
ROTH ID TAG Participates in Asheville, NC Child Passenger Safety
The 2024 Kidz in Motion Conference was held in Orlando, Florida and did not disappoint! This was our first time attending this international conference centered around child passenger safety and while we were excited, we had no idea what to expect or just how great this event would be.
Kids Craft: Calming Jar
Hey Parents! We're making calming jars today to help reduce stress this holiday season. A calming jar is a great way to teach mindfulness, help children calm their minds, and focus their attention when life gets chaotic. Why we love this craft? This simple jar helps...
IN THE NEWS: The Morning Journal – Ohio Turnpike, Highway Patrol host final Customer Appreciation Event of 2024
Ohio Turnpike, Highway Patrol host final Customer Appreciation Event of 2024 By Larissa Beriswill | lberiswill@morningjournal.com PUBLISHED: November 28, 2024 at 9:30 AM EST The Ohio Turnpike and Infrastructure Commission and Ohio State Highway Patrol hosted...
Kids Craft: Thanksgiving Corn
Hey Parents! Are you looking for a way to keep your child entertained while you are cooking for Thanksgiving? With these simple materials, keep your children entertained while creating a great decoration for your fall feast. Why we love this craft? It is simple and...
IN THE NEWS: WGEM Chicago, IL
Blessing Hospital in Quincy, IL was awarded 100 kits through our Grand Giveaway. The local news station, WGEM, provided a story.
Amazon Fulfillment Center Tour
Did you know? The Amazon Fulfillment Center in Charlotte, North Carolina is open to the public for free walking tours. We decided to have a team outing with our CEO and Founder, Lauren, to check out how our personal packages are fulfilled before they reach the...
2024 Grand Giveaway Winners
The ROTH ID TAG team is very excited to celebrate the winners of our first Community Partner Grand Giveaway! We’re committed to giving back to communities and are excited to be able to give away $50,000 worth of ROTH ID TAGS in 2024 through our Community Partners! In...
Kidz In Motion Conference 2024 Review
The 2024 Kidz in Motion Conference was held in Orlando, Florida and did not disappoint! This was our first time attending this international conference centered around child passenger safety and while we were excited, we had no idea what to expect or just how great this event would be.
IN THE NEWS: 13 ABC News Toledo
13 ABC Toledo’s Claire Mitchell sat down with Cindy Hildebrand, co-founder of the Julie Roth Memorial Foundation, and Lauren Crafton, ROTH ID TAG™ CEO and founder talking about the creation of the ROTH ID TAG and how it is a vital tool for first responders.Order...
National Seat Check Saturday 2024
National Child Passenger Safety Week is closed out by National Seat Check Saturday on September 21. Members of the ROTH ID TAG™ team who are certified child passenger safety technicians will be participating at one of the seat check events that will be held across the...
IN THE NEWS: CBS News Pittsburgh
Our CEO and founder, Lauren, stopped by KDKA - CBS Pittsburg where she talked with John Shumay explaining how the ROTH ID TAG™ is a necessity for parents, guardians, and caregivers as it can serve as a critical tool for helping first responders during emergency...
IN THE NEWS: Talk Pittsburgh Appearance
CEO, founder and CPST, Lauren Crafton and her mother, Cindy traveled to Pittsburgh as they appeared on ‘Talk Pittsburg’ Monday afternoon. The mother, daughter duo talked about their beloved daughter and sister, Julie Roth, and how the profound loss inspired them to...
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PARENTS & GUARDIANS:
Get a ROTH ID TAG™ for every child
Don’t wait for an emergency to come up with a game plan. Think ahead and include a ROTH ID TAG™ on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG™ system.
FIRST RESPONDERS:
Look for the ROTH ID TAG™
In the case of an emergency, know where to find the ROTH ID TAG™ on a car seat. When you find the ROTH ID TAG™ pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG™ to the child or person. Join our mailing list for product updates and helpful information.
MEDICAL PROFESSIONALS:
Utilize the ROTH ID TAG™
When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG™ wristband. Join our mailing list for product updates and helpful information.
First Responder Approved
Patent-Pending Design
Made in the United States
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