News
PRODUCT DIRECTIONS: First Responders
We are three months into sharing our product to the world and in those short months we continue to change the standard and educate first responders across the country to look for the ROTH ID TAG™. STEP 1: WHAT TO LOOK FOR Should the ROTH ID TAG™ have been placed not...
PRODUCT DIRECTIONS: Parents and Guardians
STEP 1: FILL OUT THE TAG We know that car seats are shared among siblings, the children in the vehicle are not riding with their parent or the car seat is being used in another family vehicles. That is why we have three spaces for you to fill out your emergency...
COMMUNITY PARTNER SPOTLIGHT: Canton Twp Fire Department
We are so grateful to all of our Community Partners and wanted to take a moment to shine a spotlight on one that is really going the extra mile to help us Keep Families Connected in Emergency Situations! ROTH ID TAG™ has joined forces with the Julie Roth Memorial...
IN THE NEWS: ROTH ID TAG™ featured on Fox 8 News Cleveland
Mother’s tragic turnpike death leads to effort to protect other families by: Melissa ReidOriginally posted on Fox8.comPosted: May 9, 2024 / 07:50 PM EDT OHIO (WJW) — It’s been two years since a local mom and her unborn baby died in a devastating pile-up on the Ohio...
Placing the very first two ROTH ID TAG™ on Rory and Ayla Roth’s car seats
Lauren Crafton is joined by Julie’s husband Tony Roth to place the very first two ROTH ID TAG™ on Rory and Ayla Roth’s car seats. Rory and Ayla were in the car with Julie Roth and survived the wreck that took their Mother and unborn sibling’s lives. Order Your ROTH ID...
Podcast Appearance: Best of LKN with Jeff Hamm
Show Notes: Lauren Crafton joins me for this episode to talk about her startup company, Roth ID Tag. Lauren shares the story of Roth ID Tag including the heartbreaking inspiration behind the company. Lauren and her team are on a mission to save lives and bring...
IN THE NEWS: ‘Game changer’ Julie Roth ID tags now available in Huron County
By Maddie (Roche) Anderson, Norwalk Ohio News Staff Originaly posted by the Norwalk Ohio News. Read the full story here. A local family turned tragedy into passion by creating "a game changer" for first responders and children in emergency situations –– and their...
National Resources (US)
This is our ever-growing list of nation-wide resources in the United States:National Center for Missing and Exploited Children National Center for Missing and Exploited Children is the nation’s largest and most influential child protection organization. We lead the...
100 Women Making a Difference Selects Julie Roth Memorial Foundation
By MARY LISA BOOSE Originaly posted by the Norwalk Reflector. Read the full story here. 100 Women Making a Difference made Valentine's Day very special for the Julie Roth Memorial Foundation by choosing it for $100 checks from each member. The total amount donated...
Additional Use: Strollers
Using the ROTH ID TAG™ on your, or your child's, walker. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID TAG™ can also be used on strollers! Whether your child or...
Additional Use: Walkers
Using the ROTH ID TAG™ on your, or your child's, walker. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID™ can also be used on walkers or crutches! Whether your...
Additional Use: Wheelchairs
Using the ROTH ID TAG™ on your, or your child's, wheelchair. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID TAG™ can also be used on wheelchairs! Whether your...
Additional Use: Bicycles
Using the ROTH ID TAG™ on your, or your child's, bicycle. Since the ROTH ID TAG™ is durable, waterproof, heat and UV resistant it is perfect for uses far beyond the original application to a carseat. The ROTH ID TAG™ can also be used on bicycles! Whether you're a...
State Resources
This is our ever-growing list of resources by state:Alabama Child Identification Program The Grand Lodge of Alabama Child Identification Program is one of the most comprehensive Child Recovery, Identification, and Abduction Awareness programs offered to parents in...
Roth ID Tag Placement
The preferred placement for the Roth ID Tag™ is on the back or side of the carseat, on a hard non-porous surface. The Roth ID Tag™ is a durable, waterproof, heat and UV resistant tag that adheres to almost any hard surface. The two long strips are used to affix the...
Roth ID Tag™ Partners with The Julie Roth Memorial Foundation
Julie Roth Memorial Foundation seeks to revolutionize emergency identification with the Roth ID Tag Information System. MOORESVILLE, North Carolina, December 10, 2023—The Julie Roth Memorial Foundation’s purpose is to provide a solution to identify children and their...
Refund and Return Policy
Overview Our refund and returns policy lasts 30 days. If 30 days have passed since your purchase, we can’t offer you a full refund or exchange. To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the...
Privacy Policy
Your privacy is extremely important to us, and, as such, we will strive to keep your personal information confidential and avoid unwanted solicitations. This Privacy Policy explains the type of personal information we collect and how we intend to use it. Please take a...
Accessibility Statement
Compliance status We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability. To fulfill this, we aim to adhere as strictly as...
From Tragedy Comes Evolution
Roth ID Tag™ Identification System Achieves Patent-Pending Status MOORESVILLE, North Carolina, November 17, 2023—The tragic loss of a pregnant mother of two changes how emergency situations are handled, with the invention of the Roth ID Tag™. The patent application...
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PARENTS & GUARDIANS:
Get a ROTH ID TAG™ for every child
Don’t wait for an emergency to come up with a game plan. Think ahead and include a ROTH ID TAG™ on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG™ system.
FIRST RESPONDERS:
Look for the ROTH ID TAG™
In the case of an emergency, know where to find the ROTH ID TAG™ on a car seat. When you find the ROTH ID TAG™ pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG™ to the child or person. Join our mailing list for product updates and helpful information.
MEDICAL PROFESSIONALS:
Utilize the ROTH ID TAG™
When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG™ wristband. Join our mailing list for product updates and helpful information.

First Responder Approved

Patent-Pending Design

Made in the United States

Family Owned
& Operated
