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We are honored to share that ROTH ID TAG has been recognized with the “Designed for Safety Award” at the North Carolina Traffic Safety Conference & Expo.
The award was presented to ROTH ID TAG founder, Lauren, at the conference, which brings together professionals dedicated to improving roadway safety, injury prevention, and public education. Receiving this recognition among so many individuals and organizations working to make communities safer makes this achievement especially meaningful.
The event also provided a chance to reconnect with familiar faces and connect with others in the safety community, with the hope of building meaningful relationships that continue beyond the conference!
About The Award
The “Designed for Safety Award” recognizes thoughtful innovation in the design of roads, corridors, devices, or technologies that prioritize safety or offer creative solutions to address real safety concerns. It highlights work that takes everyday safety challenges and responds with practical solutions designed to make a difference when it matters most. Presented at the North Carolina Traffic Safety Conference & Expo, the award is part of an ongoing effort to celebrate progress and encourage continued innovation in traffic safety. For ROTH ID TAG, that mission has always been at the heart of everything we do.
“We are so grateful to have all of our hard work and commitment to child passenger safety acknowledged with such an impactful award. The “Design for Safety Award” helps us to achieve our goal of creating a national standard for emergency contact accessibility for children.” – Lauren Tiura
North Carolina’s Mission For Child Passenger Safety
North Carolina’s commitment to child passenger safety has provided a strong roadmap for us to follow. North Carolina has one of the nation’s strongest child passenger safety networks, with more than 3,500 certified Child Passenger Safety Technicians serving families in 97 of the state’s 100 counties. With 295 NC permanent seat check stations to assist families year-round, we are proud to be part of a statewide network dedicated to keeping children safe on every ride.
Why ROTH ID TAG Stands Out
ROTH ID TAG was created to help bridge a critical information gap during emergencies. Attached directly to a child’s car seat or booster seat, the system allows caregivers to store important emergency contact information where first responders can quickly access it when needed. By making vital information easier to locate during stressful situations, ROTH ID TAG helps support faster communication and better outcomes for families.
Thank You
We are incredibly grateful to everyone who has supported ROTH ID TAG along the way —from parents and caregivers to child passenger safety advocates, first responders, and industry partners. Your belief in our mission has helped make this milestone possible! A huge thank you to the North Carolina Traffic Safety Conference & Expo for hosting such a wonderful awards luncheon and creating an opportunity to celebrate advancements in safety and injury prevention, as well as for recognizing ROTH ID TAG and the advancements we are making in child passenger safety. Finally, thank you to Mooresville Police Department for nominating ROTH ID TAG for the “Designed for Safety Award.”
Megan Whitaker, CPST
Megan Whitaker is a Certified Child Passenger Safety Technician (CPST) and the Social Media Manager for ROTH ID TAG. Her work focuses on child safety, emergency identification, and practical preparedness for families. Through her role with ROTH ID TAG, she helps educate parents and communities about the importance of having clear, accessible information available in emergency situations. Megan is committed to sharing straightforward, reliable guidance that supports families in making informed safety decisions in everyday life. In her free time, she enjoys staying active at the gym and attending concerts and live music events.
Order Today
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
