REGISTERING YOUR CAR SEAT: WHY IT’S IMPORTANT AND WHAT YOU NEED TO KNOW 

by Megan Whitaker | Jun 11, 2026 | Information, Quick Links

Buying a new car seat can feel like a lot right out of the box. There are straps to learn, instructions to follow, and everything needs to be installed just right. Inside, you’ll also usually find a small registration card tucked in with the manuals. It’s easy for...

ROTH ID TAG™ Attends the 2026 NC SAFE KIDS Conference in Cherokee, NC

by Megan Whitaker | May 18, 2026 | Events, In the Community, Information, Quick Links

ROTH ID TAG had the pleasure of attending the SAFE KIDS NC Conference in Cherokee, NC. This year’s conference, hosted from May 4th-7th, provided attendees the opportunity to learn about the latest in community risk reduction and injury prevention, with the...

4 Things You Need to Know About Target’s Car Seat Trade-In  

by Megan Whitaker | Apr 20, 2026 | Information, Quick Links

The infamous Target car seat Trade-In is back in full swing for spring! Taking place from April 19th- May 2nd, you don’t want to miss this! Trade in any old car seat and receive 20% off Target Circle Bonus toward a new car seat, car seat base, travel system, stroller...

Celebrating 2 Years of ROTH ID TAG: A Milestone Made Possible by You

by ROTH ID TAG | Apr 15, 2026 | Information, Quick Links

Two years ago, ROTH ID TAG began with a simple but powerful mission: to help keep children safe. Today, as we celebrate this milestone, we’re filled with gratitude—and inspired by how far this journey has come. What started as an idea has grown into something much...

Pregnancy and Safe Seat Belt Use

by Megan Whitaker | Apr 7, 2026 | Information, Quick Links

Pregnancy comes with a lot of questions, especially when it comes to safety. One of the most common is whether it’s safe (or necessary) to wear a seat belt. The answer is simple: yes, always. In fact, wearing your seat belt properly is the single most effective way to...

ROTH ID TRAVELER TAG Now Available on Target.com

by ROTH ID TAG | Mar 19, 2026 | Information, Quick Links

We’re excited to share a major milestone for ROTH ID TAG: the ROTH ID TRAVELER TAG is now available online at Target.com. This moment represents more than just expanded availability. It marks an important step forward in making emergency contact information more...