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5 Holiday Travel Hacks Every Parent Needs This Season
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
IN THE NEWS: Carroll Times Herald
Blessing Hospital in Quincy, IL was awarded 100 kits through our Grand Giveaway. The local news station, WGEM, provided a story.
ROTH ID TAG Officially Receives Registered Trademark Status
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
ROTH ID Traveler Tag Product Directions
STEP 1: FILL OUT THE ROTH ID TRAVELER TAG On the front and back of the tag, write your (or the user's) name and information. This will be used by First Responders to quickly identify and help in an emergency. To ensure water resistance, use a black or blue permanent...
2025 Grand Giveaway Winners
The votes are in and we’re thrilled to announce the winners of the ROTH ID TAG Grand Giveaway! This year’s contest brought in incredible participation from across the country, with thousands of votes cast to celebrate the heroes and community organizations making a...
ROTH ID TAG Recaps an Inspiring Experience at PrevCon 2025
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
COMMUNITY PARTNER SPOTLIGHT: Iroquois County Sheriff’s Department
Iroquois County Sheriff’s Department Distributes ROTH ID TAGs at Local Fair ROTH ID TAG is proud to partner with the Iroquois County Sheriff’s Department in their mission to serve, protect, and strengthen their community through proactive safety initiatives. The...
Lima Elks Lodge #54 Supports Ottawa Volunteer Fire Department with ROTH ID TAG Funding
On Thursday, September 4, 2025, the Lima Elks Lodge #54 proudly presented the Ottawa Volunteer Fire Department Association with a fund totaling $1,439.95 to purchase ROTH ID TAG emergency identification materials. These life-saving ID tags are designed to assist law...
Target’s Car Seat Trade-In: Our Top 5 Picks
ROTH ID TAG’s favorite car seats and travel systems to buy with your 20% off coupon. Every spring and fall, Target helps families keep kids safe while making a positive impact on the environment with its Car Seat Trade-In Event. When you bring in an old, expired, or...
ROTH ID TAG Achieves Major Milestone in Child Passenger Safety Training
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
COMMUNITY PARTNER SPOTLIGHT: Willard Fire & Rescue
Willard Fire & Rescue Distributes ROTH ID TAGs at Community Events ROTH ID TAG is proud to support Willard Fire & Rescue in their commitment to family and child safety. Together, we’re making a lasting impact, one tag at a time. Willard Fire & Rescue,...
ROTH ID TAG Safe Placement | Booster Seats
Booster seats are an essential step in keeping kids safe on the road as they grow, and they’ve quickly become a staple for families with older toddlers and young children. They ensure that seat belts fit properly and provide the extra height kids need for maximum...
Baby Safety Month: Protecting Your Little One, One Step at a Time
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
COMMUNITY PARTNER SPOTLIGHT: Lodi Ag Fair
Lodi Ag Fair Champions Child Safety with ROTH ID TAG™ ROTH ID TAG is proud to partner with organizations like the Lodi Ag Fair that put families and safety first. Together, we can spread awareness and ensure every child is protected in case of emergency. The Lodi...
ROTH ID TAG™ Attends Kidz in Motion 2025
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
COMMUNITY PARTNER SPOTLIGHT: Wood County Hospital OB Department
Helping Families Stay Safe from Day One We are deeply grateful for the commitment the Wood County Hospital OB Department has shown in promoting child safety and helping us get ROTH ID TAGs into the hands of families who need them most. ROTH ID TAG is proud to work...
ROTH ID TAG Spotlighted on Amy Baby
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
ROTH ID TAG Safe Placement | Revolving Car Seats
Revolving car seats are one of the hottest and most in-demand products on the baby market today, and for good reason. They bring a previously unmatched level of ease to parents! At ROTH ID TAG we've been asked quite a bit about safe placement on these seats, so we...
Build a Better Baby Registry: Your No-Stress Guide
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
Ohio Traffic Safety Summit 2025 Recap
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
Safe Kids NC Conference 2025 Recap
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
ABC Kids Expo 2025 Recap
We’re back from fabulous Las Vegas and still buzzing with excitement after an incredible few days at the ABC Kids Expo! The energy, innovation, and community on display made this year’s event one to remember. As a company deeply committed to child passenger safety, ROTH ID TAG was proud to be among the many brands working to make life safer, easier, and more joyful for families across the country.
Team Work Makes the Dream Work: 5,000 Beds In 24 Hours
Founder & CEO, Lauren Crafton, joined forces with Sleep in Heavenly Peace (SHP) and Lowe’s Companies, Inc. in Charlotte, North Carolina to help build 5,000 beds in just 24 hours.
3 Ways Community Partners Raise Funds To Purchase Tags For Their Communities
Through our Community Partnership Program, first responder agencies across the country are working to distribute ROTH ID TAGs to families in their area. While our tags are affordable, especially for our partners to purchase in bulk, many departments are getting creative to fund their distribution.
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PARENTS & GUARDIANS:
Get a ROTH ID TAG for every child
Don’t wait for an emergency to come up with a game plan. Think ahead and include a ROTH ID TAG on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG system.
FIRST RESPONDERS:
Look for the ROTH ID TAG
In the case of an emergency, know where to find the ROTH ID TAG on a car seat. When you find the ROTH ID TA pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG® to the child or person. Join our mailing list for product updates and helpful information.
MEDICAL PROFESSIONALS:
Utilize the ROTH ID TAG
When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG wristband. Join our mailing list for product updates and helpful information.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
& Operated
