baby registry! Learn More
GRAND GIVEAWAY VOTE
Round 2 of Voting is Now Closed!
In the meantime, scroll down to watch the finalists’ videos and learn more about each department.
Cast your vote for your favorite Community Partner!
Scroll down to view competitor videos!
Round 2 of voting has ended. Stay tuned for our winner announcement later this week!
Republic Fire Department – Republic, MO
Rooted Pediatric Healthcare – Manchester, IA
Ottawa Volunteer Fire Dept. Association – Ottawa, OH
Mountain Grove Fire Department – Mountain Grove, MO
Iroquois County Sheriff’s Department – Watseka, IL
Porter County Health Dept. – Valparaiso, IN
Wood County Hospital OB Dept. – Bowling Green, OH
CHI Health St. Francis – Grand Island, NE
9Lincoln of Harlan Twp. – Pleasant Plain, OH
Order ROTH ID TAGS Today:
ROTH ID TAG™ Window Decal
ROTH ID TAG Window Decal
Original price was: $6.99.$5.99Current price is: $5.99. USD
Original Kit Case (12 Kits)
ROTH ID TAG Kit – Case
$234.40 USD
Recent News:
ABC Kids Expo 2025 Recap
We’re back from fabulous Las Vegas and still buzzing with excitement after an incredible few days at the ABC Kids Expo! The energy, innovation, and community on display made this year’s event one to remember. As a company deeply committed to child passenger safety, ROTH ID TAG was proud to be among the many brands working to make life safer, easier, and more joyful for families across the country.
Team Work Makes the Dream Work: 5,000 Beds In 24 Hours
Founder & CEO, Lauren Crafton, joined forces with Sleep in Heavenly Peace (SHP) and Lowe’s Companies, Inc. in Charlotte, North Carolina to help build 5,000 beds in just 24 hours.
3 Ways Community Partners Raise Funds To Purchase Tags For Their Communities
Through our Community Partnership Program, first responder agencies across the country are working to distribute ROTH ID TAGs to families in their area. While our tags are affordable, especially for our partners to purchase in bulk, many departments are getting creative to fund their distribution.
One Year of ROTH ID TAG – Thanks to You
We’re celebrating our first anniversary, and it’s all because of your support. From the bottom of our hearts—thank you.
Baby Registry Breakdown: The Best Places to Register and Why It Matters
We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier.
A Smarter Way to Stay Safe: Using ROTH ID TAGs on Crutches
When you’re recovering from an injury and relying on crutches, safety goes beyond just balance and mobility — it is also about making sure your emergency information is easily accessible. That’s where ROTH ID TAGs come in.
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
& Operated
