Dear Friends and Supporters,

As we celebrate the one-year anniversary of ROTH ID TAG, I wanted to take a moment to express my deepest and most sincere gratitude to each and every one of you. From the very beginning, this journey has been driven by a simple but powerful mission—to help keep children safe and give families peace of mind. And thanks to your unwavering support, that mission has reached farther than I could have ever imagined in just one year.

Whether you purchased a tag for your own family, shared our story on social media, told a friend, or simply took the time to learn what ROTH ID TAG is all about—thank you. Every mention, every message, and every recommendation has made a difference. Because of you, more families are equipped with a simple tool that could one day save a life.

I also want to extend a special thank you to our community partners—teachers, first responders, local organizations, and advocates—who’ve taken the time to learn about the ROTH ID TAG and have helped share it with their communities. Your belief in what we’re doing means the world to us, and your efforts are directly contributing to a safer, more connected future for our children.

We’ve come a long way in one year, and we know there’s still so much more we can do. With your continued support, we’ll keep growing, improving, and spreading awareness—one family at a time.

Thank you for being part of our story. Here’s to a year of impact, and many more to come.

With heartfelt gratitude,
Lauren Crafton
Founder & CEO, ROTH ID TAG

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The ROTH ID TAG was created after tragedy struck our own family.

On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.

Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.