Baby Registry Breakdown: The Best Places to Register and Why It Matters

Preparing for a new baby is one of the most exciting—and overwhelming—chapters in life. From strollers to swaddles, cribs to car seats, the list of essentials feels endless. That’s where a baby registry comes in. It’s a helpful way to organize what you need, share it with loved ones, and even snag some discounts. But with so many registry options out there, where should new parents start?

Did you know? The average baby registry contains between 100 and 120 items! 

We’ve rounded up the top five places to register for your baby to help you understand how parents today are using registries to make life easier. 

1. Target Baby Registry

Target tops our list of best baby registry sites for several reasons! Not only does Target offer a wide selection of products, but they include several other perks when you create your registry with them. We love them because they make registry building easy with a user-friendly app and website and they offer a one-year return window for most registry items, which is perfect for duplicates or unused items. Most importantly, you can add a ROTH ID TAG Original Kit to your online registry! 

59% of new parents include Target in their registry planning.

Other perks of registering with Target include a generous 15% completion discount, a free welcome kit with $100+ in samples and coupons, free returns, and access to exclusive deals all year long!

2. Babylist

Babylist has taken the baby registry world by storm thanks to its universal format. You can add items from any retailer—including Etsy, Amazon, Target, and even local shops—into one master registry. You can easily add a ROTH ID TAG kit to your registry through Amazon or Target! We love Babylist because it also allows you to request things beyond products, like home-cooked meals, babysitting help, or cash for a diaper fund. Items like this are not typically found on traditional baby registries but are essential for new parents!  

Babylist offers a 15% completion discount and curated gift boxes, which make them a top pick.

3. Amazon Baby Registry

Amazon is a go-to for just about everything, and baby gear is no exception. With millions of product options, fast shipping, and easy returns, it’s no surprise that Amazon remains a top choice for expecting parents. ROTH ID TAG is sold on Amazon.com and is available for Prime Delivery just in-case your little one makes an unexpected appearance. 

Prime members benefit from a 15% completion discount and an extended 365-day return policy on most registry items.  

4. Walmart Baby Registry

Walmart is famous for their “everyday low prices” and offers excellent value for budget-conscious families. Let’s face it, babies can be expensive and your bank account will definitely feel the cost once your little one arrives. We love Walmart for a baby registry because they include essentials from top brands at competitive prices. 

A free welcome box and a 15% completion discount help parents save even more. They also offer one year of free returns and the opportunity show their 4,600+ stores!

5. Pottery Barn Kids

If your nursery dreams include organic bedding, custom furniture, or designer decor, Pottery Barn Kids is the place to register. We love Pottery Barn Kids for a registry because of their personalization options – like getting baby’s name monogrammed on everything including furniture! Pottery Barn is also known for their quality and high safety standards when it comes to their products.

Their registry offers free design services and personalized gifts, along with a 15% completion discount. 

The only disadvantage of registering with Pottery Barn Kids? You can’t add a ROTH ID TAG… YET!!

Final Thoughts

In 2025, over 86% of expecting parents are creating baby registries and many parents are combining multiple registries – up to three or more – to help balance luxury items with budget-friendly picks! Today’s parents are also spending up to two months perfecting their lists to ensure they get everything they need before their new baby joins them. 

From universal registries like Babylist to retail giants like Amazon and Target, there’s a solution for every style and budget. With the right registry in place, you can spend less time stressing about stuff and more time preparing for the joys of parenthood. 

The ROTH ID TAG was created after tragedy struck our own family.

On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.

Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.