Now available for purchase is a 3″ x 2″ durable ROTH ID TAG™ decal made of laminated 3M reflective vinyl.
Used on the exterior of your vehicle to alert first responders approaching that there is a ROTH ID TAG Emergency Contact Identification System(s) inside.
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
Keeping Families Connected in Emergency Situations has been our mission ever since that tragic December day. We have worked with first responders, medical professionals, and parents to develop a product that is compliant and accessible.
We will be forever grateful for the first responders and medical professionals who took care of Rory and Ayla while they waited. It is our goal through the Roth ID Tag to make these emergency situations less traumatic, not just for the children, but for those caring for them at the time.
