The infamous Target car seat Trade-In is back in full swing for spring! Taking place from April 19th- May 2nd, you don’t want to miss this! Trade in any old car seat and receive 20% off Target Circle Bonus toward a new car seat, car seat base, travel system, stroller or select baby home gear! We’ve gathered the top 4, must-know tips and hacks before you take it on.
1. Drop, scan, find, and save!
- Drop your car seat in the designated box at your local Target store. Typically, by guest services, there will be a teal box labeled for car seat drop off!
- Scan the barcode on the box, then tap the button to add to your Target Circle Bonus.
- Find your bonus in your wallet in the Target Circle App.
- Save on your following qualifying purchase by applying bonus from the app.
2. Sign up for Target Circle before you go to the store.
You’ll need a free Target Circle account to claim your 20% off bonus, so it’s best to set this up before heading to the store. Once you scan the barcode at the drop-off box, the offer is added directly to your account through the Target app. Having everything ready ahead of time makes the process seamless and ensures you can redeem your savings right away.
3. Target will accept and recycle all types of car seats.
These include infant car seats, convertible car seats, car seat bases, harness or booster car seats, as well as car seats that are expired or damaged. This is a huge win for both safety and sustainability. Car seats shouldn’t be resold once they’re used, and this program ensures materials are properly recycled instead of ending up in landfills.
4. Add Peace of Mind to Your Cart
Since you’re already shopping for new gear, this is the perfect time to add an extra layer of peace of mind. ROTH ID TAGs are now available alongside baby essentials at select Target locations nationwide, making it easy to check one more safety box without an extra trip. Visit our website to find a store near you
The Target Car Seat Trade-In Event is one of the easiest ways to recycle responsibly and save on essential gear. Plan ahead, take advantage of your bonus, and make the most of this limited-time opportunity. You can find full details, exclusions, and FAQs on Target’s official page.
Megan Whitaker, CPST
Megan Whitaker is a Certified Child Passenger Safety Technician (CPST) and the Social Media Manager for ROTH ID TAG. Her work focuses on child safety, emergency identification, and practical preparedness for families. Through her role with ROTH ID TAG, she helps educate parents and communities about the importance of having clear, accessible information available in emergency situations. Megan is committed to sharing straightforward, reliable guidance that supports families in making informed safety decisions in everyday life. In her free time, she enjoys staying active at the gym and attending concerts and live music events.
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
baby registry! Learn More



