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We’re excited to share a major milestone for ROTH ID TAG: the ROTH ID TRAVELER TAG is now available online at Target.com.
This moment represents more than just expanded availability. It marks an important step forward in making emergency contact information more accessible for families everywhere. By partnering with one of the most trusted retailers in the country, ROTH ID TAG products are now easier than ever for parents, caregivers, and travelers to find and purchase while shopping for their everyday essentials.
Expanding Access to Emergency Contact Information
ROTH ID TAG was created with one mission in mind: to make emergency contact information accessible when it matters most. Whether a child is in a car seat, riding a school bus, attending sports practice, or the family is traveling, having quick access to important contact information can help first responders and caregivers act quickly in an emergency.
With the launch of the ROTH ID TRAVELER TAG on Target’s website, families across the country can now conveniently add this important safety tool to their online shopping carts alongside their favorite household items, travel gear, and family necessities.
For ROTH ID TAG, this partnership represents a meaningful step toward expanding awareness about emergency preparedness for children and families.
What Is the ROTH ID TRAVELER TAG?
The ROTH ID TRAVELER TAG is a durable emergency contact tag designed to attach to everyday items your child or family member carries when they are on the go.
Unlike the original ROTH ID TAG designed specifically for car seats and booster seats, the TRAVELER TAG is built for mobility. It easily attaches to items such as:
- Backpacks
- Sports bags
- Luggage
- Diaper bags
- Travel gear
Each tag securely stores important emergency contact information, helping ensure that if a child becomes separated from a caregiver or an emergency occurs, critical details are readily available.
Similar to the original tag, first responders locate the TRAVELER TAG and tear at the perforation to turn the tag into an emergency identification wristband. This reduces the risk of misinformation or loss of information in chaotic emergency situations.
Who Is the TRAVELER TAG For?
The ROTH ID TRAVELER TAG is ideal for everyone, but it’s especially helpful for:
- School-aged children riding the bus
- Kids attending camps or extracurricular activities
- Families traveling through airports or busy destinations
- Children participating in sports or team activities
It also serves as a valuable safety tool for caregivers who want an additional layer of preparedness wherever their children go.
Shop ROTH ID TAG on Target.com
The availability of the TRAVELER TAG on Target.com makes it simple for families to purchase this important safety product while completing their everyday online shopping.
Parents can now conveniently add both the ROTH ID TAG for car seats and booster seats and the ROTH ID TRAVELER TAG to their carts while browsing their favorite products from Target. With just a few clicks, families can take a proactive step toward improving emergency preparedness.
A Step Forward for Family Safety
At ROTH ID TAG, we believe that accessible emergency contact information can make a meaningful difference when every second counts.
Launching the TRAVELER TAG on Target.com is an exciting step toward bringing this safety solution to more families across the country. We’re proud to continue expanding access to tools that help keep children safer, whether they’re in the car, at school, or exploring the world with their families.
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
