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GRAND GIVEAWAY VOTE
Round 2 of Voting is Now Closed!
In the meantime, scroll down to watch the finalists’ videos and learn more about each department.
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Round 2 of voting has ended. Stay tuned for our winner announcement later this week!
Republic Fire Department – Republic, MO
Rooted Pediatric Healthcare – Manchester, IA
Ottawa Volunteer Fire Dept. Association – Ottawa, OH
Mountain Grove Fire Department – Mountain Grove, MO
Iroquois County Sheriff’s Department – Watseka, IL
Porter County Health Dept. – Valparaiso, IN
Wood County Hospital OB Dept. – Bowling Green, OH
CHI Health St. Francis – Grand Island, NE
9Lincoln of Harlan Twp. – Pleasant Plain, OH
Order ROTH ID TAGS Today:
ROTH ID TAG™ Window Decal
ROTH ID TAG Window Decal
Original price was: $6.99.$5.99Current price is: $5.99. USD
Original Kit Case (12 Kits)
ROTH ID TAG Kit – Case
$234.40 USD
Recent News:
ROTH ID TAG Safe Placement | Revolving Car Seats
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Ohio Traffic Safety Summit 2025 Recap
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
Safe Kids NC Conference 2025 Recap
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
ABC Kids Expo 2025 Recap
We’re back from fabulous Las Vegas and still buzzing with excitement after an incredible few days at the ABC Kids Expo! The energy, innovation, and community on display made this year’s event one to remember. As a company deeply committed to child passenger safety, ROTH ID TAG was proud to be among the many brands working to make life safer, easier, and more joyful for families across the country.
Team Work Makes the Dream Work: 5,000 Beds In 24 Hours
Founder & CEO, Lauren Crafton, joined forces with Sleep in Heavenly Peace (SHP) and Lowe’s Companies, Inc. in Charlotte, North Carolina to help build 5,000 beds in just 24 hours.
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
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