GRAND GIVEAWAY VOTE
Round 2 of Voting is Now Closed!
In the meantime, scroll down to watch the finalists’ videos and learn more about each department.
Cast your vote for your favorite Community Partner!
Scroll down to view competitor videos!
Round 2 of voting has ended. Stay tuned for our winner announcement later this week!
Republic Fire Department – Republic, MO
Rooted Pediatric Healthcare – Manchester, IA
Ottawa Volunteer Fire Dept. Association – Ottawa, OH
Mountain Grove Fire Department – Mountain Grove, MO
Iroquois County Sheriff’s Department – Watseka, IL
Porter County Health Dept. – Valparaiso, IN
Wood County Hospital OB Dept. – Bowling Green, OH
CHI Health St. Francis – Grand Island, NE
9Lincoln of Harlan Twp. – Pleasant Plain, OH
Order ROTH ID TAGS Today:
ROTH ID TAG™ Window Decal
ROTH ID TAG Window Decal
Original price was: $6.99.$5.99Current price is: $5.99. USD
Recent News:
PODCAST APPEARANCE: Little Bit of Life Podcast
CEO and founder, Lauren Crafton, joined the 'Little Bit of Life Podcast' hosted by Tabitha. Crafton, discusses how her family navigated grief after losing her sister, Julie...
COMMUNITY PARTNER SPOTLIGHT: Thomasville Fire Rescue
Thomasville Fire Rescue (TFR), was featured on WCTV-TV speaking about how they are informing and educating the community on the ROTH ID TAG™. In an effort to make the tags...
EVENT SPOTLIGHT: Babies & Bumps
Will you be at Babies and Bumps this weekend in Charlotte, North Carolina because we will! Babies & Bumps was designed to support new parents arming them with...
NOW AVAILABLE! Window Decal
Now available for purchase is a 3″ x 2″ durable ROTH ID TAG™ decal made of laminated 3M reflective vinyl. Used on the exterior of your vehicle to alert first responders...
PRODUCT DIRECTIONS: First Responders
We are three months into sharing our product to the world and in those short months we continue to change the standard and educate first responders across the country to...
PRODUCT DIRECTIONS: Parents and Guardians
STEP 1: FILL OUT THE TAG We know that car seats are shared among siblings, the children in the vehicle are not riding with their parent or the car seat is being used in...
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
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