GRAND GIVEAWAY VOTE

Round 2 of Voting is Now Closed!

In the meantime, scroll down to watch the finalists’ videos and learn more about each department.

Cast your vote for your favorite Community Partner!

Scroll down to view competitor videos!

Round 2 of voting has ended. Stay tuned for our winner announcement later this week!

Republic Fire Department – Republic, MO

Rooted Pediatric Healthcare – Manchester, IA

Ottawa Volunteer Fire Dept. Association – Ottawa, OH

Mountain Grove Fire Department – Mountain Grove, MO

Iroquois County Sheriff’s Department – Watseka, IL

Porter County Health Dept. – Valparaiso, IN

Wood County Hospital OB Dept. – Bowling Green, OH

CHI Health St. Francis – Grand Island, NE

9Lincoln of Harlan Twp. – Pleasant Plain, OH

Order ROTH ID TAGS Today:

ROTH ID TAG Kit

Price range: $19.99 through $79.99 USD

ROTH ID TAG™ Window Decal

ROTH ID TAG Window Decal

Original price was: $6.99.Current price is: $5.99. USD

Original Kit Case (12 Kits)

ROTH ID TAG Kit – Case

$234.40 USD

Recent News:

PODCAST APPEARANCE: Little Bit of Life Podcast

PODCAST APPEARANCE: Little Bit of Life Podcast

CEO and founder, Lauren Crafton, joined the 'Little Bit of Life Podcast' hosted by Tabitha. Crafton, discusses how her family navigated grief after losing her sister, Julie...

EVENT SPOTLIGHT: Babies & Bumps

EVENT SPOTLIGHT: Babies & Bumps

Will you be at Babies and Bumps this weekend in Charlotte, North Carolina because we will!   Babies & Bumps was designed to support new parents arming them with...

NOW AVAILABLE! Window Decal

NOW AVAILABLE! Window Decal

Now available for purchase is a 3″ x 2″ durable ROTH ID TAG™ decal made of laminated 3M reflective vinyl. Used on the exterior of your vehicle to alert first responders...

PRODUCT DIRECTIONS: First Responders

PRODUCT DIRECTIONS: First Responders

We are three months into sharing our product to the world and in those short months we continue to change the standard and educate first responders across the country to...

PRODUCT DIRECTIONS: Parents and Guardians

PRODUCT DIRECTIONS: Parents and Guardians

STEP 1: FILL OUT THE TAG We know that car seats are shared among siblings, the children in the vehicle are not riding with their parent or the car seat is being used in...

The ROTH ID TAG was created after tragedy struck our own family.

On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.

Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.

First Responder Approved

Patent-Pending Design

Made in the United States

Family Owned
& Operated

Portion of All Proceeds Donated