baby registry! Learn More
GRAND GIVEAWAY VOTE
Round 2 of Voting is Now Closed!
In the meantime, scroll down to watch the finalists’ videos and learn more about each department.
Cast your vote for your favorite Community Partner!
Scroll down to view competitor videos!
Round 2 of voting has ended. Stay tuned for our winner announcement later this week!
Republic Fire Department – Republic, MO
Rooted Pediatric Healthcare – Manchester, IA
Ottawa Volunteer Fire Dept. Association – Ottawa, OH
Mountain Grove Fire Department – Mountain Grove, MO
Iroquois County Sheriff’s Department – Watseka, IL
Porter County Health Dept. – Valparaiso, IN
Wood County Hospital OB Dept. – Bowling Green, OH
CHI Health St. Francis – Grand Island, NE
9Lincoln of Harlan Twp. – Pleasant Plain, OH
Order ROTH ID TAGS Today:
ROTH ID TAG™ Window Decal
ROTH ID TAG Window Decal
Original price was: $6.99.$5.99Current price is: $5.99. USD
Original Kit Case (12 Kits)
ROTH ID TAG Kit – Case
$234.40 USD
Recent News:
ROTH ID TAG Wins The “Designed for Safety” Award at the NC Traffic Safety Conference and Expo
We are honored to share that ROTH ID TAG has been recognized with the “Designed for Safety Award” at the North Carolina Traffic Safety Conference & Expo.
REGISTERING YOUR CAR SEAT: WHY IT’S IMPORTANT AND WHAT YOU NEED TO KNOW
Buying a new car seat can feel like a lot right out of the box. There are straps to learn, instructions to follow, and everything needs to be installed just right. Inside, you’ll also usually find a small registration card tucked in with the manuals. It’s easy for that piece to blend into the pile while your focus is on getting the seat safely set up and ready to use.
ROTH ID TAG™ Attends the 2026 NC SAFE KIDS Conference in Cherokee, NC
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
4 Things You Need to Know About Target’s Car Seat Trade-In
The infamous Target car seat Trade-In is back in full swing for spring! Taking place from April 19th- May 2nd, you don’t want to miss this! Trade in any old car seat and receive 20% off Target Circle Bonus toward a new car seat, car seat base, travel system, stroller or select baby home gear! We’ve gathered the top 4, must-know tips and hacks before you take it on.
Celebrating 2 Years of ROTH ID TAG: A Milestone Made Possible by You
Two years ago, ROTH ID TAG began with a simple but powerful mission: to help keep children safe. Today, as we celebrate this milestone, we’re filled with gratitude—and inspired by how far this journey has come.
Pregnancy and Safe Seat Belt Use
Pregnancy comes with a lot of questions, especially when it comes to safety. One of the most common is whether it’s safe (or necessary) to wear a seat belt. The answer is simple: yes, always.
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
& Operated
