Members of the ROTH ID TAG team supported Safe Kids North Carolina, Safe Kids of Western North Carolina, and the Office of State Fire Marshal in a Child Passenger Safety event. Throughout the event, located at the Reynolds Fire Department in Asheville, NC, families had the opportunity to have their child safety seat check completed along with several installations. In partnership with State Farm Insurance, 250 child safety seats were distributed to families affected by Hurricane Helene.
What is Safe Kids NC?
Safe Kids NC (SKNC) falls under the umbrella of Safe Kids Worldwide, a global organization with over 400 coalitions in the US. North Carolina, under the leadership of the NC Department of Insurance-Office of State Fire Marshal (State office), houses the most coalitions under one State with 44 coalitions, covering 59 counties. Each of the SKNC county coalitions follow the lead of the State office, working in specific areas of their community to reduce injury risks using educational efforts, incentives, advocacy, enforcement and awareness.
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Have your car seat checked at a local event or inspection station. You can easily find your nearest location here.
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
