The preferred placement for the Roth ID Tag™ is on the back or side of the carseat, on a hard non-porous surface.
The Roth ID Tag™ is a durable, waterproof, heat and UV resistant tag that adheres to almost any hard surface. The two long strips are used to affix the tag to the carseat.
Why shouldn’t the Roth ID Tag be applied to the front of the carseat? In order to make sure the Roth ID Tag doesn’t interfere with the safety of the carseat, the tag should never be placed on the front of the carseat. This also reduces the risk that the child passenger might remove the tag themselves.
How will First Responders see the tag if it is on the back of the seat? We have consulted with child passenger safety technicians and learned first responders always attempt to recover child passengers in their carseats. If that is not possible, they still retrieve the seat after removing the child. For that reason, First Responders will be able to find the Roth ID Tag. To be sure, we have included an additional signal tag with every Roth ID Tag Kit, that can be placed in a more visible place on the carseat.
Back of Carseat Placement Example:
Place the Roth ID Tag on the back of the carseat, long the smoothest part of plactic possible. The Roth ID Tag can be formed around curves and ridges if needed. Always try to avoid covering any product safety and information tags on the seat. Keep in mind accessability of first responders.
Place the included smaller Signal Tag on the side of the carseat in a space clearly visible to first responders. This tells first responders to check the back of the carseat for the Roth ID Tag.
Side of Carseat Placement Example:
Place the Roth ID Tag on the side of the carseat, long the smoothest part of plactic possible. The Roth ID Tag can be formed around curves and ridges if needed. Always try to avoid covering any product safety and information tags on the seat. Keep in mind accessability of first responders.
If the Roth ID Tag is low on the seat, place the included smaller Signal Tag high on the side of the carseat in a space clearly visible to first responders. This tells first responders to check the rest of the carseat for the Roth ID Tag.
The First Universal Emergency Contact Identification System
The ROTH ID TAG™ Identification System is an information tag that can be affixed to any product used by an infant, young child, or person under the care of a parent or guardian. Used by any person, children or adults. The first focus will be to get these on every car seat. From car seats to walkers, for young to old, the options are endless!
Our Purpose: No more Unidentified Children
The ROTH ID TAG™ was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, our daughter, sister, and friend, was traveling with her two small children and they were caught up in a 47 car pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, the two toddlers waited hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Ayla and Rory Roth are alive and well today. They are the true meaning behind the Julie Roth Memorial Foundation, along with reason for the ROTH ID TAG™ creation.
Discovering a solution so there are no more “Baby Does” in an emergency situation has been our purpose since that tragic December day. We have worked with First Responders to develop a product that is compliant and accessible. We are parents and have worked with parents to fully understand the needs of children and individuals under a guardianship.
In Julie’s memory we have created the Julie Roth Memorial Foundation. A non-profit organization whose purpose is to get the ROTH ID TAG™ into as many hands as possible. Donate, Get Involved, and Learn More Here
