Julie Roth Memorial Foundation seeks to revolutionize emergency identification with the Roth ID Tag Information System.

MOORESVILLE, North Carolina, December 10, 2023—The Julie Roth Memorial Foundation’s purpose is to provide a solution to identify children and their emergency contacts in emergency situations. They found a solution in the Roth ID Tag™ Information System. The Roth ID Tag™ is an information tag that can be affixed to any carseat or product used by an infant, child, or person. In the event of an emergency, first responders can detach the removable strip to fasten as wristband. This will provide identification, emergency contact information and pertinent medical information to all medical staff from that point forward.

Julie Roth, 37, was involved in a fatal car accident with her two young children. Julie tragically lost her life along with her baby she was carrying, and her two toddlers were alone in the hospital for hours while medical staff tried to identify and figure out who to call. 

“I think [the Roth ID Tag] looks great. The instructions are clear, short and simple. When it would be time to use the tags, they are simple and fast to deploy. I think as long as we can start spreading awareness these are available there will be quite a demand for them. I plan to put two on my kids car seats for sure.”

Captain Brian Ackerman BFD, Bellevue Fire Dept.

Meanwhile, Julie and the children’s family members desperately called hospital after hospital trying to locate them. Julie Roth Memorial Foundation was created to close this gap, so that no family has to experience the panic of having their child become a “baby doe”. The Roth ID Tag Information System is the key to closing this gap.

To learn more about the Julie Roth Memorial Foundation and to donate, please visit julierothmemorialfoundation.org.

About Our Company

Founded in 2023, the Roth ID Tag, LLC was born from a family tragedy. In its first year, the company has brought to market the patent-pending ROTH ID TAG™.

The ROTH ID TAG™ Identification System is an information tag that can be affixed to any carseat or product used by an infant, young child, or person under the care of a parent or guardian. Used by any person, children or adults. The first focus will be to get these on every car seat. From car seats to walkers, for young to old, the options are endless! Learn More at rothidtag.com.

Press Contact

Name: Lauren Crafton
Phone: 419-602-0004
Email: [email protected]
Press Kit: rothidtag.com/press