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A Milestone Moment in Our Commitment to Safety and Innovation
ROTH ID TAG is proud to announce that our brand has officially been granted a registered trademark, a significant milestone that underscores our continued dedication to innovation, authenticity, and trust.
From the very beginning, ROTH ID TAG was created with a mission to make identification simple, effective, and reliable. Earning our registered trademark not only protects our brand identity but also reinforces our promise to deliver products that first responders, families, and communities can rely on every day.
A registered trademark is a legally recognized symbol, word, phrase, logo, or design that identifies and distinguishes the source of goods or services of one party from those of others. This registration protects unauthorized use or imitation by others, helping to prevent brand confusion in the marketplace. In essence, a registered trademark safeguards a company’s brand identity and reputation, reinforcing consumer trust and the value associated with its products or services.
For ROTH ID TAG, this achievement represents more than just a legal designation, it’s a symbol of the quality, integrity, and care that go into every one of our product. Our registered trademark ensures that when you see the ROTH ID TAG name, you know it stands for safety, durability, and genuine craftsmanship.
As we continue to grow, this milestone allows us to further expand our product offerings, strengthen partnerships, and serve our community with the same commitment that started it all. From fire departments and EMS agencies to parents and schools, we’re proud to see ROTH ID TAGs making a difference in lives across the nation.
With our registered trademark officially secured, ROTH ID TAG is more determined than ever to continue setting the standard for safety identification products — because every tag tells a story, and every story matters.
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
