CEO, founder and CPST, Lauren Crafton and her mother, Cindy traveled to Pittsburgh as they appeared on ‘Talk Pittsburg’ Monday afternoon. The mother, daughter duo talked about their beloved daughter and sister, Julie Roth, and how the profound loss inspired them to create the ROTH ID TAG™ where they are on a mission to keep families connected during an emergency situation.
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
