Our CEO and founder, Lauren, stopped by KDKA – CBS Pittsburg where she talked with John Shumay explaining how the ROTH ID TAG™ is a necessity for parents, guardians, and caregivers as it can serve as a critical tool for helping first responders during emergency situations.
Watch the full story below.
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
