Car crashes are a leading cause of death for children and ROTH ID TAG™ was established to give parents and guardians peace of mind when an emergency happens by “Keeping Families Safe and Connected in Emergency Situations.’
ROTH ID TAG™ is joining forces with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to raise awareness for child passenger safety.
While child passenger safety is important year-round, Child Passenger Safety Week, September 15-21, 2024 is a great time to remind people of the importance.
The annual safety week ends with National Seat Check Saturday, a day for parents and caregivers to receive free instruction on how to correctly install and use the right car seats for their children.
NHTS Facts:
- Every day in 2022, on average, three children under 13 were killed and 429 were injured in cars, SUVs, pickups, and vans.
- A total of 756 children were killed in passenger vehicles in 2022, and over 120,000 were injured.
- In 2022, more than a third (39%) of children who died while riding in passenger vehicles were unrestrained.
- Children from some minority groups are at greater risk of being unrestrained when killed in traffic crashes: According to 2021 data from NHTSA, 45% of Black children killed in car crashes were unrestrained, followed by Hispanic children (42%). By comparison, white children killed were unrestrained 30% of the time.
- Parents and caregivers can model safety for their kids. Research shows there is a strong correlation between caregivers who buckle up and their child passengers’ seat belt use. In 2022, of the child passengers killed in crashes while riding with an unbuckled driver, 68% of those children were also unbuckled.
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
