We are three months into sharing our product to the world and in those short months we continue to change the standard and educate first responders across the country to look for the ROTH ID TAG™.

 STEP 1: WHAT TO LOOK FOR
Should the ROTH ID TAG™ have been placed not on a highly visible location like the back or side of the car seat that is not interfering with the safety function of the seat, first responders are being trained to look for the oval SIGNAL TAG™.

STEP 2: REMOVING THE ROTH ID TAG™
Once locating the ROTH ID TAG™ pull in the direction of the arrows to release the tag from the seat.

STEP 3: APPLY THE WRISTBAND
Remove the adhesive band and wrap the band around a wrist or ankle to secure the ROTH ID TAG™ to the child or person. 

STEP 4: USING THE INFORMATION  
First Responders and Medical Professionals can use the information on the wristband to contact the emergency contacts listed or access the database for additional information.

INTERESTED IN BECOMING A COMMUNITY PARTNER?
We have joined forces with the Julie Roth Memorial Foundation to make ROTH ID TAG™ Systems available to the public through partnerships with government agencies, educators, CPSTs, hospitals / medical professionals, non-profit foundations, and more.

We provide registered agencies and organizations with bulk discount pricing on ROTH ID TAG™ systems along with training resources to raise awareness of the need for everyone to make their emergency contact information available.

The ROTH ID TAG was created after tragedy struck our own family.

On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.

Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.