Government Agencies and Non-profit Foundation Partners
We have partnered with the Julie Roth Memorial Foundation to make ROTH ID TAG™ available to the public through partnerships with government agencies and non-profit foundations.
The ROTH ID TAG™ is a Universal Emergency Contact Identification System
The ROTH ID TAG™ Identification System is an information tag that can be affixed to any car seat or product used by an infant, young child, or person under the care of a parent or guardian. Used by any person, children or adults. The first focus will be to get these on every car seat. From car seats to walkers, for young to old, the options are endless!
A portion of all proceeds are donated to the Julie Roth Memorial Foundation.
PARENTS & GUARDIANS:
Get a ROTH ID TAG™ for every child
Don’t wait for an emergency to come up with a game plan. Think ahead and include a ROTH ID TAG™ on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG™ system.
FIRST RESPONDERS:
Look for the ROTH ID TAG™
In the case of an emergency, know where to find the ROTH ID TAG™ on a car seat. When you find the ROTH ID TAG™ pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG™ to the child or person. Join our mailing list for product updates and helpful information.
MEDICAL PROFESSIONALS:
Utilize the ROTH ID TAG™
When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG™ wristband. Join our mailing list for product updates and helpful information.
Proudly Partnered With & Endorsed By:
"I’m a firefighter/paramedic and came across my first Roth ID tag last night! mom was unresponsive and i was with baby girl for almost an hour on scene then suddenly thought to check the car again to see if we could find anything on the baby or someone to contact.
It was an officer who grabbed her from the car through a window before we were even on scene or else we would’ve looked throughly. This is such an amazing idea and was SO helpful and family was already there at the hospital waiting for us! I HIGHLY recommend all parents get these."
Product News & Helpful Information
2024 Grand Giveaway Winners
The ROTH ID TAG team is very excited to celebrate the winners of our first Community Partner Grand Giveaway! We’re committed to giving back to communities and are excited to be able to give away...
Kidz In Motion Conference 2024 Review
The 2024 Kidz in Motion Conference was held in Orlando, Florida and did not disappoint! This was our first time attending this international conference centered around child passenger safety and while we were excited, we had no idea what to expect or just how great this event would be.
IN THE NEWS: 13 ABC News Toledo
13 ABC Toledo’s Claire Mitchell sat down with Cindy Hildebrand, co-founder of the Julie Roth Memorial Foundation, and Lauren Crafton, ROTH ID TAG™ CEO and founder talking about the creation of the...
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
& Operated
