ABC Kids Expo 2025 Recap

by ROTH ID TAG | May 30, 2025 | Events, In the Community, Information, Quick Links

Catching Up & Looking Ahead: Our Experience at the ABC Kids Expo 2025 We’re back from fabulous Las Vegas and still buzzing with excitement after an incredible few days at the ABC Kids Expo! The energy, innovation, and community on display made this year’s event...

Team Work Makes the Dream Work: 5,000 Beds In 24 Hours

by ROTH ID TAG | May 19, 2025 | In the Community, Information, Quick Links

At ROTH ID TAG, we believe that every child deserves a safe, comfortable place to sleep—and our founder and CEO, Lauren Crafton, took that belief beyond words and into action. Lauren joined forces with Sleep in Heavenly Peace (SHP) and Lowe’s Companies, Inc. in...

3 Ways Community Partners Raise Funds To Purchase Tags For Their Communities

by ROTH ID TAG | May 6, 2025 | Community Partners, Information, Quick Links

First responders play a critical role to keep their communities safe! Fire departments, EMS agencies, and police are often the first to arrive on scene in an emergency. Ensuring they have the tools to quickly identify and assist vulnerable individuals, especially...

One Year of ROTH ID TAG – Thanks to You

by ROTH ID TAG | May 1, 2025 | Information, Quick Links

Dear Friends and Supporters, As we celebrate the one-year anniversary of ROTH ID TAG, I wanted to take a moment to express my deepest and most sincere gratitude to each and every one of you. From the very beginning, this journey has been driven by a simple but...

Baby Registry Breakdown: The Best Places to Register and Why It Matters

by ROTH ID TAG | Apr 29, 2025 | Information, Quick Links

Preparing for a new baby is one of the most exciting—and overwhelming—chapters in life. From strollers to swaddles, cribs to car seats, the list of essentials feels endless. That’s where a baby registry comes in. It’s a helpful way to organize what you need, share it...

A Smarter Way to Stay Safe: Using ROTH ID TAGs on Crutches

by ROTH ID TAG | Apr 23, 2025 | Information, Quick Links

When you’re recovering from an injury and relying on crutches, safety goes beyond just balance and mobility — it is also about making sure your emergency information is easily accessible. That’s where ROTH ID TAGs come in. Our tags are more than just smart...