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Catching Up & Looking Ahead: Our Experience at the ABC Kids Expo 2025
We’re back from fabulous Las Vegas and still buzzing with excitement after an incredible few days at the ABC Kids Expo! The energy, innovation, and community on display made this year’s event one to remember. As a company deeply committed to child passenger safety, ROTH ID TAG was proud to be among the many brands working to make life safer, easier, and more joyful for families across the country.
The ABC Kids Expo, named for All Babies & Child, continues to be one of the premier events in the adolescent products industry. With hundreds of exhibitors and thousands of retailers and buyers in attendance, it was a fantastic opportunity to showcase our unique line of child safety ID tags and demonstrate how a simple solution can have a life-saving impact.
Most importantly, it was great to catch up with so many familiar faces and connect with a wide range of passionate attendees—from large retailers to boutique store owners, safety advocates, and fellow exhibitors. We had countless meaningful conversations with individuals who genuinely care about protecting children and promoting products that make a difference.
At our booth, we had the chance to share how the ROTH ID TAG works, why it matters, and how it’s helping families across the U.S. feel more secure when traveling with young children. Our product’s simplicity, versatility, and focus on real-life emergency preparedness resonated strongly with many of the retailers we spoke with.
Beyond just business, what stood out most at the Expo was the shared mission. Whether it was in a formal product showcase or a casual chat, it was clear that everyone in attendance is driven by a commitment to safety, innovation, and family well-being. Being part of that collective effort is something we don’t take lightly—and it motivates us even more to keep spreading awareness about child passenger safety.
We want to extend a heartfelt thank you to the event organizers for putting together such a well-run and impactful show. From the smooth setup process to the dynamic networking opportunities, the ABC Kids Expo delivered on every level. And to all the wonderful people we met—thank you for taking the time to learn more about ROTH ID TAG and share your own stories, experiences, and enthusiasm.
Here’s to growing our community of safety-conscious parents, caregivers, and retailers. We’re already looking forward to next year!
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.
