Share The Love with ROTH ID TAGS™
For every ROTH ID TAG kit you buy, we’ll donate a Simple Kit to help others feel the love, too. Celebrate with purpose this season of hearts by spreading joy and kindness—together!*
ROTH ID TAG™ Kit
$19.99 – $79.95 USD
The ROTH ID TAG™ Identification System is an information tag that can be affixed to a child’s car seat. In the event of an emergency, the tag pulls from the car seat and becomes an emergency identification wristband.
ROTH ID TAGS™ are durable, reflective, waterproof/heat/UV resistant tag that adheres to almost any hard surface. The tag includes an area on the back for users to write emergency information, along with two adhesive strips to apply the ROTH ID TAG, and one adhesive tab to utilize the wristband when needed.
In the event of an emergency, the ROTH ID TAG™ removable strip can be detached from the tag and used as an emergency medical wristband by first responders. This reduces the risk of misinformation or loss of information in chaotic emergency situations.
**ROTH ID TAG™ to donate one Simple Kit for every Original, Family, or Mega ROTH ID TAG Kit sold between February 1, 2025 – February 14, 2025. Tags to be donated to the Julie Roth Memorial Foundation by 12/31/2025.

The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.

First Responder Approved

Patent-Pending Design

Made in the United States

Family Owned
& Operated
