
We were honored to be a sponsor and vendor at the Lifesavers Conference 2025 in Long Beach, California! As the largest gathering of traffic safety professionals in the United States, the conference provided an incredible platform for collaboration, education, and innovation. Representing ROTH ID TAG, we had the privilege of engaging with attendees passionate about making our roads safer for everyone.
The Lifesavers Conference has been a leading voice in traffic safety for over four decades, bringing together a diverse network of individuals dedicated to saving lives. From first responders and law enforcement officers to researchers and policymakers, the energy and dedication at this event were truly inspiring. The variety of workshops, panels, and keynote sessions provided invaluable insights into the latest advancements in roadway safety, injury prevention, and emerging technologies.


At our booth, we had the opportunity to share the mission behind ROTH ID TAG and demonstrate how our innovative identification tags can provide peace of mind for families. Our product is designed to ensure that essential information is easily accessible in emergencies, offering an added layer of safety for children and loved ones. It was heartening to see the genuine interest and enthusiasm from attendees who recognized the importance of preparedness and proactive safety measures.
One of the highlights of our experience was connecting with professionals from various backgrounds who share our commitment to safety. The conversations we had not only reinforced the importance of our mission but also opened new opportunities for collaboration. From exchanging ideas with local government agencies to exploring partnerships with child passenger safety advocates, the potential to make a lasting impact was evident.
“Attending Lifesavers gave us the opportunity to connect with traffic safety professionals who play a vital role in helping us create a nationwide standard of emergency contact accessibility and accomplishing our mission of keeping families connected in emergency situations.”


As we reflect on our time at the Lifesavers Conference, we are more motivated than ever to continue our work in promoting safety and preparedness. We extend our deepest gratitude to the conference organizers, volunteers, and attendees who made this event a success. Your dedication serves as a powerful reminder of what can be achieved when we work together toward a common goal.
Looking ahead, we are excited to build upon the connections we made and further our efforts in supporting safer communities. If you didn’t have a chance to visit us at the conference, we invite you to learn more about ROTH ID TAG and how our Community Partnership Program can enhance your family’s safety by visiting our website.
Here’s to a safer future for all. We can’t wait to see what’s next!
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.