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Mooresville, NC — February 10, 2026 — ROTH ID TAG, a leading innovator in child passenger identification solutions, is proud to announce that Evenflo, a trusted manufacturer of child car seats and booster seats, has approved the use of the ROTH ID TAG system on its products, as long as the tags are not placed over any warning/use labels on the product. This approval marks an important milestone in advancing child passenger safety and ensuring that emergency responders have faster access to critical identification and emergency contact information when it matters most.
ROTH ID TAG provides parents and caregivers with a simple, reliable way to store a child’s emergency contact details directly on their car or booster seat. In the event of an emergency, first responders can quickly locate identification information, helping to reduce delays in care and improve communication with families.
Evenflo’s guidance confirms compatibility with ROTH ID TAG products and offers clear instructions for proper placement. When asked, ‘Can I add the ROTH ID to my Evenflo® car seat?’ Evenflo Senior Manager & Safety Advocate Sarah Haverstick, CPST-I responded with the following statement:
“Yes. The ROTH ID may be placed on your Evenflo car seat or booster seat. It is important that you do not cover any existing labels on the car seat with the ROTH ID TAG.”
This confirmation provides parents, safety advocates, and community partners with added confidence that the ROTH ID TAG system can be safely incorporated into Evenflo seating products while maintaining compliance with manufacturer recommendations.
“Every second counts during an emergency,” said Lauren Tiura, ROTH ID TAG Founder and CEO. “Evenflo’s approval of the ROTH ID TAG for use on their car seats and booster seats gives families added confidence that they can incorporate an additional layer of preparedness, ensuring critical child identification information is readily accessible to first responders when it matters most.”
The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
