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ROTH ID TAG Named a Top Baby & Kids Find at the 2025 ABC Kids Expo by Amy Baby’s Blog
We are happy to share ROTH ID TAG was recently featured on Amy Baby’s Blog as one of the top Baby & Kids Finds of the 2025 ABC Kids Expo! As a brand committed to protecting what matters most, it’s an incredible honor to be recognized alongside other innovative products making a difference for families.
The ABC Kids Expo is one of the largest events in the baby and children’s product space, showcasing innovations that help families thrive. Amy’s thoughtful coverage of the event highlighted the importance of safety products—especially those that often go unnoticed until they’re needed most.
As Amy wrote in her feature, “Yes I know, it’s much more fun to think about the products to pamper our children rather than the ones we need in case of an emergency – but the Roth ID Tag is such a clever idea that we had to add it to the list.” She went on to describe it as, “a heavy duty sticker, that doubles as a wearable wristband – it lives on your child’s car seat, to be torn off and worn around the wrist should the worst occur.”
Amy also noted our team’s commitment to our mission, writing, “The team from Roth ID Tag is genuinely interested in saving lives… providing a quick identification system when the seconds count most.”
Thank you Amy for your kind words and stopping by to see us at ABC Kids Expo! Our goal is to give parents peace of mind and help first responders act quickly when it matters most. We’re grateful for the recognition and invite you to read the full post here.
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The ROTH ID TAG was created after tragedy struck our own family.
On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.
Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG creation.
