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ROTH ID TAG™ Attends the 2026 NC SAFE KIDS Conference in Cherokee, NC
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
4 Things You Need to Know About Target’s Car Seat Trade-In
The infamous Target car seat Trade-In is back in full swing for spring! Taking place from April 19th- May 2nd, you don’t want to miss this! Trade in any old car seat and receive 20% off Target Circle Bonus toward a new car seat, car seat base, travel system, stroller or select baby home gear! We’ve gathered the top 4, must-know tips and hacks before you take it on.
Celebrating 2 Years of ROTH ID TAG: A Milestone Made Possible by You
Two years ago, ROTH ID TAG began with a simple but powerful mission: to help keep children safe. Today, as we celebrate this milestone, we’re filled with gratitude—and inspired by how far this journey has come.
Pregnancy and Safe Seat Belt Use
Pregnancy comes with a lot of questions, especially when it comes to safety. One of the most common is whether it’s safe (or necessary) to wear a seat belt. The answer is simple: yes, always.
ROTH ID TRAVELER TAG Now Available on Target.com
We’re excited to share a major milestone for ROTH ID TAG: the ROTH ID TRAVELER TAG is now available online at Target.com.
Why School Buses Are One of the Safest Ways Kids Travel
When it comes to transporting children to and from school, safety is always the top priority for parents, educators, and communities. Fortunately, decades of data confirm that school buses remain one of the safest ways for children to travel each day.
Evenflo Approves Use of ROTH ID TAG on Car Seats and Booster Seats
ROTH ID TAG, a leading innovator in child passenger identification solutions, is proud to announce that Evenflo, a trusted manufacturer of child car seats and booster seats, has approved the use of the ROTH ID TAG system on its products, as long as the tags are not placed over any warning/use labels on the product.
Disney with Kids: 5 Peace-of-Mind Travel Tips
These five simple strategies will make your visit easier, more enjoyable, and full of laughter, smiles, and magical moments that your little ones will treasure forever.
Why It Is Important for Our Team To Be CPSTs
Child safety is not a one-time effort; it is an ongoing responsibility, and we are proud to stand behind that commitment.
COMMUNITY PARTNER SPOTLIGHT: Tippecanoe County Health Department
Tippecanoe County Health Department Expands Child Safety with ROTH ID TAGs ROTH ID TAG is proud to spotlight the Tippecanoe County Health Department for their dedication to proactive child safety. Their leadership shows how community health agencies can play a vital...
COMMUNITY PARTNER SPOTLIGHT: Ward Township Volunteer Fire Department
We are proud to partner with Ward Township Volunteer Fire Department and grateful for their dedication to protecting children throughout their community. At ROTH ID TAG, our mission is rooted in helping families protect their children—and we’re grateful for partners...
In The News: Palmyra Fire Protection District
December 29, 2025 – Palmyra, Missouri Palmyra Fire Protection District was recently featured on local news for partnering with and offering ROTH ID TAGs to local families. The District chose to partner with ROTH ID TAG after an incident in which responders struggled...
Three Years Later
It’s crazy to think, three years ago today we were waiting with bated breath as my 5 year old nephew Rory went into neurological surgery to correct the injury in his spine. (Ayla, Rory’s 4 year old sister had less severe internal injuries and was starting her healing...
5 Holiday Travel Hacks Every Parent Needs This Season
Holiday travel with kids can be equal parts magical and mayhem, but with a few creative tricks up your sleeve, it doesn’t have to be stressful. Whether you’re hitting the road or catching a flight, these five parent-approved hacks will help make your travels smoother, safer, and a little more fun.
IN THE NEWS: Carroll Times Herald
Blessing Hospital in Quincy, IL was awarded 100 kits through our Grand Giveaway. The local news station, WGEM, provided a story.
ROTH ID TAG Officially Receives Registered Trademark Status
ROTH ID TAG is proud to announce that our brand has officially been granted a registered trademark, a significant milestone that underscores our continued dedication to innovation, authenticity, and trust.
ROTH ID Traveler Tag Product Directions
STEP 1: FILL OUT THE ROTH ID TRAVELER TAG On the front and back of the tag, write your (or the user's) name and information. This will be used by First Responders to quickly identify and help in an emergency. To ensure water resistance, use a black or blue permanent...
2025 Grand Giveaway Winners
The votes are in and we’re thrilled to announce the winners of the ROTH ID TAG Grand Giveaway! This year’s contest brought in incredible participation from across the country, with thousands of votes cast to celebrate the heroes and community organizations making a...
ROTH ID TAG Recaps an Inspiring Experience at PrevCon 2025
We were proud to attend and participate in the 2025 Safe Kids North Carolina Conference, held this May in Concord, NC. The annual event brought together hundreds of dedicated professionals and volunteers from across the state, all united by a shared goal: protecting children from preventable injuries. From EMS personnel and firefighters to public health advocates and child safety educators, the atmosphere was charged with purpose and passion.
COMMUNITY PARTNER SPOTLIGHT: Iroquois County Sheriff’s Department
Iroquois County Sheriff’s Department Distributes ROTH ID TAGs at Local Fair ROTH ID TAG is proud to partner with the Iroquois County Sheriff’s Department in their mission to serve, protect, and strengthen their community through proactive safety initiatives. The...
Lima Elks Lodge #54 Supports Ottawa Volunteer Fire Department with ROTH ID TAG Funding
On Thursday, September 4, 2025, the Lima Elks Lodge #54 proudly presented the Ottawa Volunteer Fire Department Association with a fund totaling $1,439.95 to purchase ROTH ID TAG emergency identification materials. These life-saving ID tags are designed to assist law...
Target’s Car Seat Trade-In: Our Top 5 Picks
ROTH ID TAG’s favorite car seats and travel systems to buy with your 20% off coupon. Every spring and fall, Target helps families keep kids safe while making a positive impact on the environment with its Car Seat Trade-In Event. When you bring in an old, expired, or...
ROTH ID TAG Achieves Major Milestone in Child Passenger Safety Training
ROTH ID TAG, a leader in child passenger safety innovation, proudly announces that 82% of its full-time team members have completed training to become nationally certified Child Passenger Safety Technicians
COMMUNITY PARTNER SPOTLIGHT: Willard Fire & Rescue
Willard Fire & Rescue Distributes ROTH ID TAGs at Community Events ROTH ID TAG is proud to support Willard Fire & Rescue in their commitment to family and child safety. Together, we’re making a lasting impact, one tag at a time. Willard Fire & Rescue,...
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PARENTS & GUARDIANS:
Get a ROTH ID TAG for every child
Don’t wait for an emergency to come up with a game plan. Think ahead and include a ROTH ID TAG on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG system.
FIRST RESPONDERS:
Look for the ROTH ID TAG
In the case of an emergency, know where to find the ROTH ID TAG on a car seat. When you find the ROTH ID TA pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG® to the child or person. Join our mailing list for product updates and helpful information.
MEDICAL PROFESSIONALS:
Utilize the ROTH ID TAG
When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG wristband. Join our mailing list for product updates and helpful information.
First Responder Approved
Patent-Pending Design
Made in the United States
Family Owned
& Operated
