Keeping Families Connected in Emergency Situations

The ROTH ID TAG™ Emergency Identification System is an information tag that can be affixed to any car seat or product used by an infant, young child, or person under the care of a parent or guardian. 

The ROTH ID TAG™ was created after tragedy struck our own family.

On December 23, 2022, Julie Roth, our daughter, sister, and friend, was traveling with her two small children and they were caught up in a 47 car pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.

Viral ROTH ID TAG has over 15 Million Views on TikTok!

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Original ROTH ID TAG™ Kit

$19.99

Family ROTH ID TAG™ Kit

$49.95

Mega ROTH ID TAG™ Kit

$79.95

Government Agencies and Non-profit Foundation Partners

We have partnered with the Julie Roth Memorial Foundation to make ROTH ID TAG™ available to the public through partnerships with government agencies and non-profit foundations.

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Just install mine on both car seats! This a great idea that I hope will never be needed but I makes me feel better know paramedics & first responders will be able to help my child find a family member in case of an emergency! Thank you for making these!
I have not be in the situation in which these have had to be used for their intended purposes, but if the situation every presents itself, I'm glad to have these tags on my car seats. These have become a go-to gift for baby showers.I like that I can have multiple contacts on the tags, so that no matter what state an incident may occur in (we travel between 2 states quite often), I can have contact information to the closet family member.
I have not had an experience but I just want to say as a grammie who takes her granddaughters a lot. I think this is a wonderful product, it should be a mandatory thing for all children in car seats! God forbid anything like this should ever happen, it gives me a lot of peace of mind knowing if something was to happen my granddaughters would be taken care of! It needs to be made more aware by TV , Radio and the internet, also at hospitals for moms delivering babies! If there is anyway I can help with getting this information please contact me!
Easy to instal and seems really well made. Hope to never need it but glad to have it
I’m so excited to see something like this invented! I pray it never has to be used for my child but if it does, I know first responders can get the info they need immediately!
I was so excited waiting to receive the Roth ID Tags. I’ve been telling everyone I know about it. When I came across the story on social media I had to agree as a 911 dispatcher, a mom, grandmother and now great grandmother the need and how absolutely necessary this is.
I have not yet been in a situation to need it but I am so glad I found it! I cannot imagine passing up on this. Very easy to install and love the addition of the emergency contact cards as well as the optional PIN. The ROTH ID tag is going to help so many families.
Thank you !
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First Responder Approved

Patent-Pending Design

Made in the United States

Family Owned
& Operated

Portion of All Proceeds Donated

The ROTH ID TAG™ is a Universal Emergency Contact Identification System

The ROTH ID TAG™ Identification System is an information tag that can be affixed to any car seat or product used by an infant, young child, or person under the care of a parent or guardian. Used by any person, children or adults. The first focus will be to get these on every car seat. From car seats to walkers, for young to old, the options are endless!

A portion of all proceeds are donated to the Julie Roth Memorial Foundation.

PARENTS & GUARDIANS:

Get a ROTH ID TAG™ for every child

Don’t wait for an emergency to come up with a game plan. Think ahead and include a  ROTH ID TAG™  on your child’s car seat so that in case of an emergency they can be quickly identified and their emergency contacts can be reached. If your child is no longer in a car seat, see our product page to learn how you can still utilize the ROTH ID TAG™ system.

FIRST RESPONDERS:

Look for the ROTH ID TAG™

In the case of an emergency, know where to find the ROTH ID TAG™ on a car seat. When you find the ROTH ID TAG™ pull in the direction of the arrows to release the tag for the seat. Remove the adhesive band, and wrap the band around a wrist or ankle, to secure the ROTH ID TAG™ to the child or person. Join our mailing list for product updates and helpful information.

MEDICAL PROFESSIONALS:

Utilize the ROTH ID TAG™

When a child, person, or deceased arrives, you can access their immediate emergency information using the information provided on their ROTH ID TAG™ wristband. Join our mailing list for product updates and helpful information.

Proudly Partnered With & Endorsed By:

"I’m a firefighter/paramedic and came across my first Roth ID tag last night! mom was unresponsive and i was with baby girl for almost an hour on scene then suddenly thought to check the car again to see if we could find anything on the baby or someone to contact.

It was an officer who grabbed her from the car through a window before we were even on scene or else we would’ve looked throughly. This is such an amazing idea and was SO helpful and family was already there at the hospital waiting for us! I HIGHLY recommend all parents get these."

@aurora.a80

Tiktok

Product News & Helpful Information

The ROTH ID TAG was created after tragedy struck our own family.

On December 23, 2022, Julie Roth, beloved wife and mother, was traveling with her two small children when they were caught up in a 47+ vehicle pile-up on the Ohio Turnpike. Julie and Edna Rose, the baby she was carrying, did not survive, but her two other children did.

Injured and afraid, Julie’s two toddlers waited many hours to see a familiar face while emergency responders worked to identify them and contact their father, who was at work. Thankfully, Ayla and Rory Roth are alive and well today. They are the true reason for the ROTH ID TAG™ creation.